New case studies, R&D, and experiments from Garett Gioia, art director based in Los Angeles.https://gioia.zone/en-ushttps://gioia.zone/works/adidas-rapid-move/https://gioia.zone/works/adidas-rapid-move/Launch suite for the Adidas Rapid Move 2 training shoe — animations built around the stop-start cadence of circuit training, alternating high-tempo sprints with cool-down beats.Tue, 30 Sep 2025 00:00:00 GMTproductsportmotion3DCGIhttps://gioia.zone/works/google-pixel/https://gioia.zone/works/google-pixel/Launch system for the Pixel 8 Pro lineup — a typographic-led visual language that gave Google's hardware its own confident, slightly mischievous voice without ever crowding the products themselves.Tue, 22 Apr 2025 00:00:00 GMTcampaignbrandtypemotion3Dhttps://gioia.zone/works/nike-air-max-dn8/https://gioia.zone/works/nike-air-max-dn8/Launch suite for Nike's first full-length Dynamic Air sneaker — looping ambient assets, oversized collage compositions, and an unveiling film that translated the shoe's eight interconnected air tubes into surreal sensation.Tue, 25 Mar 2025 00:00:00 GMTlaunchmotion3DCGIcampaignhttps://gioia.zone/works/gfore-g18/https://gioia.zone/works/gfore-g18/Launch film for G/FORE's G/18 golf shoe — premium product visualization spliced with playful, almost rude transformations of the silhouette, holding the brand's "Disruptive Luxury" register without breaking the joke.Mon, 22 Jul 2024 00:00:00 GMTproduct film3DCGImotionhttps://gioia.zone/works/pepsi-toolkit/https://gioia.zone/works/pepsi-toolkit/Motion system for Pepsi's first logo and identity refresh in 14 years — establishing a pulse-driven motion principle the rest of the brand could build on for partnerships, sponsorships, and in-store activations.Thu, 28 Mar 2024 00:00:00 GMTbrand identitymotionsystemtoolkithttps://gioia.zone/works/amazon-prime-video-opener/https://gioia.zone/works/amazon-prime-video-opener/A cinematic brand opener for Prime Video — built in partnership with Amazon's Global Brand team and Pentagram for an audience of 200M+, designed to introduce a new identity without ever competing with the content that follows it.Mon, 04 Dec 2023 00:00:00 GMTbrandmotionopener3Dhttps://gioia.zone/works/digital-impact/https://gioia.zone/works/digital-impact/A generative, anti-interactive audiovisual installation for the Digital Impact exhibition at Disseny Hub Barcelona — four visual habitats and eight audio channels that respond to visitor *stillness* rather than visitor input.Sat, 21 Oct 2023 00:00:00 GMTinstallationgenerativeaudio-visualexhibitionR&Dhttps://gioia.zone/works/red-wing-apex/https://gioia.zone/works/red-wing-apex/Product films for Red Wing's Apex work-boot collection — premium product visualization staged against the rugged, real-world materials the boot was built to live in.Mon, 12 Jun 2023 00:00:00 GMTproduct film3DCGImotionhttps://gioia.zone/works/apple-airpods-pro/https://gioia.zone/works/apple-airpods-pro/I led a team of 3D artists on all of the animation and product renders. Working closely with Apple's ID team to make sure that the products were of the utmost render quality.Sun, 01 Jan 2023 00:00:00 GMT3D Product FilmMotionhttps://gioia.zone/works/sonos-sub-mini/https://gioia.zone/works/sonos-sub-mini/Launch film for Sonos's wireless subwoofer — built around a single creative premise: low-frequency sound isn't something you see, it's something you feel, so visualize the *feel*.Mon, 24 Oct 2022 00:00:00 GMTcampaignproduct3Dmotionhttps://gioia.zone/works/microsoft-surface-pro-8/https://gioia.zone/works/microsoft-surface-pro-8/Launch film for the Surface Pro 8 — a tightly woven hybrid of live action and CG that pulled the device into hyper-real environments while keeping its industrial design unmistakable.Wed, 22 Sep 2021 00:00:00 GMTproductlaunchlive actionCGIhybrid